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SUM-200
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Marketingstrategie & -planung
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2 Tage
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28 Standorte
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165 Termine

Innovationsmanagement

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Zu den Seminarinhalten ↓

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Seminarinhalte

Ziele

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Neben der Vermittlung von Methoden des Innovationsmanagements erarbeiten Sie sich das notwendige Wissen, um die Zukunft Ihres Unternehmens aktiv zu gestalten. Setzen Sie die vermittelten Methoden direkt für Ihre unternehmensspezifischen und persönlichen Fragestellungen ein. Sie werden in die Lage versetzt, die Zukunftsfähigkeit und die Innovationskraft Ihres Unternehmens nachhaltig zu steigern

Inhalte

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1. Grundlagen Innovationsmanagement

  • Definition von Innovationen
  • Innovationsarten
  • Innovationsmanagement



2. Erfolgsfaktoren  im  Innovationsmanagement

  • Informationsstand: Wettbewerb/Kunde/Markt
  • Unternehmensposition
  • Innovationsstrategie
  • Ressourceneinsatz/Aufwand
  • Innovative Strukturen
  • Innovationskultur
  • Dokumentierter Innovationsprozess


3. Systematisches Innovationsmanagement


3.1  Methoden und Werkzeuge

  • Benchmarking
  • Bewertung von Ideen
  • Wissensmanagement
  • Der Kunde als Innovationstreiber
  • Die Marktbewertung und der Markteinführungsprozess
  • Wettbewerbsanalyse
  • Die internationale Komponente


3.2 Der Innovationsprozess

  • Den Innovationsprozess als Doppeltrichter verstehen
  • Einflussgrößen
  • Beteiligte/Beeinflusser
  • Das Ziel vor Augen
  • Der Innovationsverantwortliche


4. Innovationscontrolling

  • Bewertung der jeweiligen Innovationsschritte
  • Entscheidungsgrößen
  • Aufwand/Nutzen/Planung
  • Kosten-/Investitionsplanung der Innovationen.

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Seminar-Badge SUM-200

Vorkenntnisse

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Es sind keine besonderen Kenntnisse erforderlich

Zielgruppe

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Unternehmensleitung, Führungskräfte und Mitarbeiter aus unterschiedlichen Unternehmensbereichen, die im Innovationsmanagement mit involviert sind

Methoden

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Die Inhalte werden Ihnen in Form einer anspruchsvollen Methodenmischung aus Einzel- und Gruppenarbeit, Diskussion, Fallbeispielen, Erfahrungsaustausch und Präsentation vermittelt
KONTAKT

Martin Heubeck

Sales Gruppenseminare und Inhouse
Mo – Fr 8:00 – 17:00 Uhr
E-Mail senden
+49 891 22216949
+49 800 3060303

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